Executive Summary
Executive Summary
Social Media Management Proposal for Cambridge Health Medical Center
We propose a comprehensive social media strategy designed to establish Cambridge Health Medical Center (CHMC) as the most trusted, accessible, and community-focused healthcare provider in Uganda.
who we are
The Novel Agency
The Novel Agency
who we are
The Novel Agency
years of experience
years of experience
Clients worked with
Clients worked with
Reviews
Reviews
The architects of ideas that move markets.
The architects of ideas that move markets.
We are a dedicated team of strategists, creators, and marketers, working to serve ambitious clients. Our mission is to translate market insights into decisive action, covering everything from high-impact branding and creative execution to measurable performance campaigns. We partner with visionaries and market leaders to define, articulate, and execute the strategies that drive real, tangible growth. We're ready to amplify your story.
We are a dedicated team of strategists, creators, and marketers, working to serve ambitious clients. Our mission is to translate market insights into decisive action, covering everything from high-impact branding and creative execution to measurable performance campaigns. We partner with visionaries and market leaders to define, articulate, and execute the strategies that drive real, tangible growth. We're ready to amplify your story.
The architects of ideas that move markets.
We are a dedicated team of strategists, creators, and marketers, working to serve ambitious clients. Our mission is to translate market insights into decisive action, covering everything from high-impact branding and creative execution to measurable performance campaigns. We partner with visionaries and market leaders to define, articulate, and execute the strategies that drive real, tangible growth. We're ready to amplify your story.
What We have Done So Far
What We have Done So Far
what we can do for CHMC
Goals And Objectives
Our strategy focuses on Patient Education, Trust Building, and Local Engagement, aiming to increase brand awareness, drive patient inquiries for specific services.
Our strategy focuses on Patient Education, Trust Building, and Local Engagement, aiming to increase brand awareness, drive patient inquiries for specific services.
what we can do for CHMC
Goals And Objectives
Our strategy focuses on Patient Education, Trust Building, and Local Engagement, aiming to increase brand awareness, drive patient inquiries for specific services.
Our social media efforts will be tied directly to measurable objectives that align with CHMC's mission.
Our social media efforts will be tied directly to measurable objectives that align with CHMC's mission.
Every project tells a unique story.
The Logic Behind Our Outreach
Platform Strategy
We will manage Five key platforms to ensure maximum reach and professional presence across all target demographics.
The Logic Behind Our Outreach
Platform Strategy
We will manage Five key platforms to ensure maximum reach and professional presence across all target demographics.
Facebook & Instagram
Hospital updates, community events, health awareness campaigns. Key for Customer Service.
Hospital updates, community events, health awareness campaigns. Key for Customer Service.
Hospital updates, community events, health awareness campaigns. Key for Customer Service.
Hospital achievements, research highlights, job postings/recruitment.
TikTok
Short-form, highly compliant educational videos, wellness hacks, staff culture.
Short-form, highly compliant educational videos, wellness hacks, staff culture.
Short-form, highly compliant educational videos, wellness hacks, staff culture.
X
Official announcements, rapid response, links to health news/studies.
Our Methodology
From Strategy to Execution
[Click on the images]
Phase 1: Planning, Approval, and Compliance
Key Activities: Review goals, generate ideas. The drafted Content Calendar undergoes mandatory CHMC Legal/Marketing approval before any production begins.
Phase 1: Planning, Approval, and Compliance
Key Activities: Review goals, generate ideas. The drafted Content Calendar undergoes mandatory CHMC Legal/Marketing approval before any production begins.
Our Methodology
From Strategy to Execution
[Click on the images]
Phase 1: Planning, Approval, and Compliance
Key Activities: Review goals, generate ideas. The drafted Content Calendar undergoes mandatory CHMC Legal/Marketing approval before any production begins.
Our Methodology Cont'd
Content Pillars
Content will be developed across four main pillars to ensure the social media presence is balanced, authoritative, and deeply resonates with the Ugandan public.
Our Methodology Cont'd
Content Pillars
Content will be developed across four main pillars to ensure the social media presence is balanced, authoritative, and deeply resonates with the Ugandan public.
01.
Public Health & Prevention
Take an in-depth look at your brand's vision & target markets to make content will connect with your audience.
01.
Public Health & Prevention
Take an in-depth look at your brand's vision & target markets to make content will connect with your audience.
02.
Research What Matters
With market research and keyword analysis data I create a custom brand guide that matches your voice perfectly.
02.
Research What Matters
With market research and keyword analysis data I create a custom brand guide that matches your voice perfectly.
03.
Write With Purpose
Write compelling copy that will resonate with the readers then adapt them as needed until they reach excellence.
03.
Write With Purpose
Write compelling copy that will resonate with the readers then adapt them as needed until they reach excellence.
04.
Refine And Deliver
Thorough last inspections and alterations occur prior to the content material becoming prepared to execute.
04.
Refine And Deliver
Thorough last inspections and alterations occur prior to the content material becoming prepared to execute.
01.
Public Health & Prevention
Take an in-depth look at your brand's vision & target markets to make content will connect with your audience.
02.
Research What Matters
With market research and keyword analysis data I create a custom brand guide that matches your voice perfectly.
03.
Write With Purpose
Write compelling copy that will resonate with the readers then adapt them as needed until they reach excellence.
04.
Refine And Deliver
Thorough last inspections and alterations occur prior to the content material becoming prepared to execute.
Scope of Work & Deliverables
Scope of Work & Deliverables
01.
Strategy & Planning
Full Social Media Audit (Month 1), Monthly Content Calendar Creation & Approval.
01.
Strategy & Planning
Full Social Media Audit (Month 1), Monthly Content Calendar Creation & Approval.
02.
Content Production
12-16 Total Posts per month across all six platforms.
02.
Content Production
12-16 Total Posts per month across all six platforms.
03.
Content Production (Website)
1-2 Long-Form, SEO-Optimized Articles (800-1000 words) per month for the CHMC website blog/resource section. Topics align with local health needs & high-value search keywords.
03.
Content Production (Website)
1-2 Long-Form, SEO-Optimized Articles (800-1000 words) per month for the CHMC website blog/resource section. Topics align with local health needs & high-value search keywords.
04.
Video Production Team
Write compelling copy that will resonate with the readers then adapt them as needed until they reach excellence.
04.
Video Production Team
Write compelling copy that will resonate with the readers then adapt them as needed until they reach excellence.
05.
Community Management
Daily monitoring (M-F, 9 am-5 pm) and compliant, quick response to comments and direct messages.
05.
Community Management
Daily monitoring (M-F, 9 am-5 pm) and compliant, quick response to comments and direct messages.
06.
Search Engine Optimization (SEO) Integration
Keyword-rich content strategies and linking back to authoritative website pages to enhance Domain Authority.
06.
Search Engine Optimization (SEO) Integration
Keyword-rich content strategies and linking back to authoritative website pages to enhance Domain Authority.
07.
Photography
Exclusive and Locally Relevant Imagery: Utilize and integrate personalized, high-quality photography and custom-designed graphics into all creative artworks monthly, ensuring brand authenticity and minimizing reliance on generic stock images.
07.
Photography
Exclusive and Locally Relevant Imagery: Utilize and integrate personalized, high-quality photography and custom-designed graphics into all creative artworks monthly, ensuring brand authenticity and minimizing reliance on generic stock images.
08.
Reporting & Analysis
Monthly Performance Report detailing KPIs (Growth, Engagement, Conversions) and strategic recommendations.
08.
Reporting & Analysis
Monthly Performance Report detailing KPIs (Growth, Engagement, Conversions) and strategic recommendations.
01.
Strategy & Planning
Full Social Media Audit (Month 1), Monthly Content Calendar Creation & Approval.
02.
Content Production
12-16 Total Posts per month across all six platforms.
03.
Content Production (Website)
1-2 Long-Form, SEO-Optimized Articles (800-1000 words) per month for the CHMC website blog/resource section. Topics align with local health needs & high-value search keywords.
04.
Video Production Team
Write compelling copy that will resonate with the readers then adapt them as needed until they reach excellence.
05.
Community Management
Daily monitoring (M-F, 9 am-5 pm) and compliant, quick response to comments and direct messages.
06.
Search Engine Optimization (SEO) Integration
Keyword-rich content strategies and linking back to authoritative website pages to enhance Domain Authority.
07.
Photography
Exclusive and Locally Relevant Imagery: Utilize and integrate personalized, high-quality photography and custom-designed graphics into all creative artworks monthly, ensuring brand authenticity and minimizing reliance on generic stock images.
08.
Reporting & Analysis
Monthly Performance Report detailing KPIs (Growth, Engagement, Conversions) and strategic recommendations.
What WE Quote
Budget and Pricing
Pricing is based on two comprehensive Monthly Retainer packages. You get to choose one
[
Ugx 2,500,000/month
]
The Foundation
The essential package for compliant digital visibility
5 Platforms: Facebook, Instagram, LinkedIn, X, TikTok
12 (Approx. 3 per week)
Development of creatives (artworks) for all purposes digital and non-digital (basic stationery)
1 Article a month for the website
Ad Spend: Promoting of less social media posts
Unlimited revisions
Dedicated video recorder (once a week)
Professional photography on events
Quarterly Performance Report: Includes top-level KPIs (Reach, Engagement, Follower Growth) and a summary of monthly activity
Professional photography for artworks
Quarterly Physical Strategy Meeting
Daily monitoring and compliant response to comments and direct messages (M-F, 9 am-5 pm).
Quarterly Content Calendar Creation & Approval.
[
Ugx 4,500,000/month
]
The Accelerator
The comprehensive strategy for market leadership and digital authority.
6 platforms: Facebook, Instagram, LinkedIn, X, TikTok, Youtube
16 (Approx. 4 per week)
Development of creatives (artworks) for all purposes digital and non-digital (Billboards, calendars, powerpoint slides, PDFs, etc.)
10 Articles for the website
Unlimited revisions
Ad Spend: Promoting of all social media posts
Google Ads
Comprehensive Quarterly Report: Includes all monthly KPIs PLUS deeper analytics (Sentiment Analysis, Conversion Tracking, SEO Performance, and Strategic Recommendations for the next quarter).
Professional photography for artworks and all other events
Monthly Physical Strategy Meeting at CHMC.
Response to urgent non-clinical DMs within 2 business hours.
Calendar submitted 7 business days before month-end.
Creating website traffic
Dedicated video recorder (thrice a week)
Quick Communications
Our commitment is to responsive and direct client communication, ensuring rapid feedback loops.
Dedicated team
Benefit from a consistent team that will learn and understand your brand inside and out.
2 Months Notice
Please note that cancellations require advance notice of 60 days to ensure a smooth transition.
Discounts
Upto 20%. A minimum commitment of Five months is required to activate these long-term partnership advantages.
Right words at the right price.
What we Quote
What we Quote
Budget and Pricing
Pricing is based on two comprehensive Monthly Retainer packages.
[
Ugx 3,500,000/month
]
The Foundation
The essential package for compliant digital visibility
5 Platforms: Facebook, Instagram, LinkedIn, X, TikTok
12 (Approx. 3 per week)
Development of creatives (artworks) for all purposes digital and non-digital (basic stationery)
4 Article for the website
Ad Spend: Promoting of selected social media posts
Unlimited revisions
Dedicated video recorder Dedicated video recorder (once a week)
Professional photography on events
Monthly Performance Report: Includes top-level KPIs (Reach, Engagement, Follower Growth) and a summary of monthly activity
Professional photography for artworks
Quarterly Physical Strategy Meeting
Daily monitoring and compliant response to comments and direct messages (M-F, 9 am-5 pm).
Monthly Content Calendar Creation & Approval.
Search Engine Optimization
[
Ugx 3,500,000/month
]
The Foundation
The essential package for compliant digital visibility
5 Platforms: Facebook, Instagram, LinkedIn, X, TikTok
12 (Approx. 3 per week)
Development of creatives (artworks) for all purposes digital and non-digital (basic stationery)
4 Article for the website
Ad Spend: Promoting of selected social media posts
Unlimited revisions
Dedicated video recorder Dedicated video recorder (once a week)
Professional photography on events
Monthly Performance Report: Includes top-level KPIs (Reach, Engagement, Follower Growth) and a summary of monthly activity
Professional photography for artworks
Quarterly Physical Strategy Meeting
Daily monitoring and compliant response to comments and direct messages (M-F, 9 am-5 pm).
Monthly Content Calendar Creation & Approval.
Search Engine Optimization
[
Ugx 4,500,000/month
]
The Accelerator
The comprehensive strategy for market leadership and digital authority.
6 platforms: Facebook, Instagram, LinkedIn, X, TikTok, Youtube
16 (Approx. 4 per week)
10 Articles for the website
Development of creatives (artworks) for all purposes digital and non-digital (Billboards, calendars, powerpoint slides, PDFs, etc.)
Ad Spend: Promoting of all social media posts
Unlimited revisions
Dedicated video recorder (thrice a week)
Comprehensive Quarterly Report: Includes all monthly KPIs PLUS deeper analytics (Sentiment Analysis, Conversion Tracking, SEO Performance, and Strategic Recommendations for the next quarter).
Professional photography for campaign images and all other events
Monthly Physical Strategy Meeting at CHMC.
Response to urgent non-clinical DMs within 2 business hours.
Calendar submitted 7 business days before month-end.
Search Engine Optimization
Google Ads
[
Ugx 4,500,000/month
]
The Accelerator
The comprehensive strategy for market leadership and digital authority.
6 platforms: Facebook, Instagram, LinkedIn, X, TikTok, Youtube
16 (Approx. 4 per week)
10 Articles for the website
Development of creatives (artworks) for all purposes digital and non-digital (Billboards, calendars, powerpoint slides, PDFs, etc.)
Ad Spend: Promoting of all social media posts
Unlimited revisions
Dedicated video recorder (thrice a week)
Comprehensive Quarterly Report: Includes all monthly KPIs PLUS deeper analytics (Sentiment Analysis, Conversion Tracking, SEO Performance, and Strategic Recommendations for the next quarter).
Professional photography for campaign images and all other events
Monthly Physical Strategy Meeting at CHMC.
Response to urgent non-clinical DMs within 2 business hours.
Calendar submitted 7 business days before month-end.
Search Engine Optimization
Google Ads
[
Ugx 3,500,000/month
]
The Foundation
The essential package for compliant digital visibility
5 Platforms: Facebook, Instagram, LinkedIn, X, TikTok
12 (Approx. 3 per week)
Development of creatives (artworks) for all purposes digital and non-digital (basic stationery)
4 Article for the website
Ad Spend: Promoting of selected social media posts
Unlimited revisions
Dedicated video recorder Dedicated video recorder (once a week)
Professional photography on events
Monthly Performance Report: Includes top-level KPIs (Reach, Engagement, Follower Growth) and a summary of monthly activity
Professional photography for artworks
Quarterly Physical Strategy Meeting
Daily monitoring and compliant response to comments and direct messages (M-F, 9 am-5 pm).
Monthly Content Calendar Creation & Approval.
Search Engine Optimization
Working with the team was a game-changer. They pushed our vision further than we imagined, and the results speak for themselves.
Davis Geidt
[ Founder, Brixta ]
Quick Communications
Our commitment is to responsive and direct client communication, ensuring rapid feedback loops.
Quick Communications
Our commitment is to responsive and direct client communication, ensuring rapid feedback loops.
Dedicated team
Benefit from a consistent team that will learn and understand your brand inside and out.
Dedicated team
Benefit from a consistent team that will learn and understand your brand inside and out.
2 Months Notice
Please note that cancellations require advance notice of 60 days to ensure a smooth transition.
2 Months Notice
Please note that cancellations require advance notice of 60 days to ensure a smooth transition.
Discount
Upto 20%. A minimum commitment of Five months is required to activate these long-term partnership advantages.
Discount
Upto 20%. A minimum commitment of Five months is required to activate these long-term partnership advantages.
[
Ugx 3,500,000/month
]
The Foundation
The essential package for compliant digital visibility
5 Platforms: Facebook, Instagram, LinkedIn, X, TikTok
12 (Approx. 3 per week)
Development of creatives (artworks) for all purposes digital and non-digital (basic stationery)
4 Article for the website
Ad Spend: Promoting of selected social media posts
Unlimited revisions
Dedicated video recorder Dedicated video recorder (once a week)
Professional photography on events
Monthly Performance Report: Includes top-level KPIs (Reach, Engagement, Follower Growth) and a summary of monthly activity
Professional photography for artworks
Quarterly Physical Strategy Meeting
Daily monitoring and compliant response to comments and direct messages (M-F, 9 am-5 pm).
Monthly Content Calendar Creation & Approval.
Search Engine Optimization
Working with the team was a game-changer. They pushed our vision further than we imagined, and the results speak for themselves.
Davis Geidt
[ Founder, Brixta ]
Tailored pricing.
Strategic design.
What we Quote
Budget and Pricing
Pricing is based on two comprehensive Monthly Retainer packages. You get to choose one
[
Ugx 3,500,000/month
]
The Foundation
The essential package for compliant digital visibility
5 Platforms: Facebook, Instagram, LinkedIn, X, TikTok
12 (Approx. 3 per week)
Development of creatives (artworks) for all purposes digital and non-digital (basic stationery)
4 Article for the website
Ad Spend: Promoting of selected social media posts
Unlimited revisions
Dedicated video recorder Dedicated video recorder (once a week)
Monthly Performance Report: Includes top-level KPIs (Reach, Engagement, Follower Growth) and a summary of monthly activity
Professional photography for artworks
Quarterly Physical Strategy Meeting
Daily monitoring and compliant response to comments and direct messages (M-F, 9 am-5 pm).
Monthly Content Calendar Creation & Approval.
Search Engine Optimization
[
Ugx 3,500,000/month
]
The Foundation
The essential package for compliant digital visibility
5 Platforms: Facebook, Instagram, LinkedIn, X, TikTok
12 (Approx. 3 per week)
Development of creatives (artworks) for all purposes digital and non-digital (basic stationery)
4 Article for the website
Ad Spend: Promoting of selected social media posts
Unlimited revisions
Dedicated video recorder Dedicated video recorder (once a week)
Monthly Performance Report: Includes top-level KPIs (Reach, Engagement, Follower Growth) and a summary of monthly activity
Professional photography for artworks
Quarterly Physical Strategy Meeting
Daily monitoring and compliant response to comments and direct messages (M-F, 9 am-5 pm).
Monthly Content Calendar Creation & Approval.
Search Engine Optimization
[
Ugx 4,500,000/month
]
The Accelerator
The comprehensive strategy for market leadership and digital authority.
6 platforms: Facebook, Instagram, LinkedIn, X, TikTok, Youtube
16 (Approx. 4 per week)
10 Articles for the website
Development of creatives (artworks) for all purposes digital and non-digital (Billboards, calendars, powerpoint slides, PDFs, etc.)
Ad Spend: Promoting of all social media posts
Unlimited revisions
Dedicated video recorder (thrice a week)
Professional photography for artworks and all other events
Comprehensive Quarterly Report: Includes all monthly KPIs PLUS deeper analytics (Sentiment Analysis, Conversion Tracking, SEO Performance, and Strategic Recommendations for the next quarter).
Professional photography for campaign images and all other events
Monthly Physical Strategy Meeting at CHMC.
Response to urgent non-clinical DMs within 2 business hours.
Calendar submitted 7 business days before month-end.
Search Engine Optimization
Google Ads
[
Ugx 4,500,000/month
]
The Accelerator
The comprehensive strategy for market leadership and digital authority.
6 platforms: Facebook, Instagram, LinkedIn, X, TikTok, Youtube
16 (Approx. 4 per week)
10 Articles for the website
Development of creatives (artworks) for all purposes digital and non-digital (Billboards, calendars, powerpoint slides, PDFs, etc.)
Ad Spend: Promoting of all social media posts
Unlimited revisions
Dedicated video recorder (thrice a week)
Professional photography for artworks and all other events
Comprehensive Quarterly Report: Includes all monthly KPIs PLUS deeper analytics (Sentiment Analysis, Conversion Tracking, SEO Performance, and Strategic Recommendations for the next quarter).
Professional photography for campaign images and all other events
Monthly Physical Strategy Meeting at CHMC.
Response to urgent non-clinical DMs within 2 business hours.
Calendar submitted 7 business days before month-end.
Search Engine Optimization
Google Ads
[
Ugx 3,500,000/month
]
The Foundation
The essential package for compliant digital visibility
5 Platforms: Facebook, Instagram, LinkedIn, X, TikTok
12 (Approx. 3 per week)
Development of creatives (artworks) for all purposes digital and non-digital (basic stationery)
4 Article for the website
Ad Spend: Promoting of selected social media posts
Unlimited revisions
Dedicated video recorder Dedicated video recorder (once a week)
Monthly Performance Report: Includes top-level KPIs (Reach, Engagement, Follower Growth) and a summary of monthly activity
Professional photography for artworks
Quarterly Physical Strategy Meeting
Daily monitoring and compliant response to comments and direct messages (M-F, 9 am-5 pm).
Monthly Content Calendar Creation & Approval.
Search Engine Optimization
Working with the team was a game-changer. They pushed our vision further than we imagined, and the results speak for themselves.
Davis Geidt
[ Founder, Brixta ]
Quick Communications
Work with the same creatives each time — no handoffs, no friction.
Quick Communications
Work with the same creatives each time — no handoffs, no friction.
Dedicated team
Work with the same creatives each time — no handoffs, no friction.
Dedicated team
Work with the same creatives each time — no handoffs, no friction.
Pause anytime
Temporarily pause your subscription anytime, no sweat.
Pause anytime
Temporarily pause your subscription anytime, no sweat.
Discounts
Upto 20%. A minimum commitment of Five months is required to activate these long-term partnership advantages.
Discounts
Upto 20%. A minimum commitment of Five months is required to activate these long-term partnership advantages.
Data Privacy, Ethics, and Compliance
Questions You Might Have
Data Privacy, Ethics, and Compliance
Questions You Might Have
How will you ensure compliance with Uganda's Data Protection and Privacy Act (DPPA)?
What is the ethical protocol for sharing patient success stories or images?
How will you handle public medical questions and requests for diagnosis?
What is the process for rapidly handling a social media crisis or major complaint?
How will you ensure compliance with Uganda's Data Protection and Privacy Act (DPPA)?
What is the ethical protocol for sharing patient success stories or images?
How will you handle public medical questions and requests for diagnosis?
What is the process for rapidly handling a social media crisis or major complaint?
How will you ensure compliance with Uganda's Data Protection and Privacy Act (DPPA)?
What is the ethical protocol for sharing patient success stories or images?
How will you handle public medical questions and requests for diagnosis?
What is the process for rapidly handling a social media crisis or major complaint?
Ready to Connect with Your Community?
Ready to Connect with Your Community?
